At least they are actually forthcoming in the amount they are looking for. That's the first time I've heard a specific amount outside an elders meeting. At our local AH, the amount a year ago was around 4 per publisher. At the last CA, that amount jumped to $10 but they never publicly said that was the target. But doing the math on the attendance and factoring in the fact there were little kids not publishers, it came out to that amount.
When they announced the expenses, everyone was expecting the 10-11k that it normally was. I don't remember the exact amount, but it was like 22-23k. An audible gasp went up when they announced the amount.
This is why they put on CAs. It's a money maker.